Hi, I'm Fran

Welcome! I’ve always been drawn to creating — turning ideas into experiences that people truly connect with. That passion for storytelling led me into UGC, where creativity meets strategy, and I’ve built a career I genuinely love.

Having lived across Asia, New York, the UK, and now Sydney, I’ve developed a deep curiosity for cultures and travel that fuels my work. With over six years in marketing and social media, I’m obsessed with understanding what makes people stop scrolling — because trends are fun, but real connection is everything.

Now, I get to blend creativity, storytelling, and insight into content that feels authentic, relatable, and drives results.