TRAVEL
Antokx
Travel Accessory
Organic
Skyscanner
Travel App
Paid
Bagsmart
Travel Accessory
Paid
Bicheno Bus
Airbnb
Organic
ACCOMODATION
Villa Les Anges
Airbnb
Organic
Artotel
Hotel
Organic
MY CREATIVE PROCESS & PRODUCTION
MY VIDEOS COME WITH
MY VIDEOS DON'T COME WITH
Full authenticity & me being completely MYSELF
2+ years of marketing + paid media insights baked into each clip
Strategic research, copy, scripting, and CTA done for you
Scroll stopping edits with pacing that focuses on real human psychology
Always following what’s working, and respecting your brands tone of voice
One FREE revision per video
Stiff, scripted voiceovers or inauthentic delivery
“Pretty video, no strategy” content with no marketing logic behind it
Shaky, low quality footage or scenes that feel unplanned
Lazy edits with no pacing, rhythm, or storytelling flow
Copy‑paste concepts.. every project gets intention and creativity
Pushy, overly salesy ad styles that feel like commercials instead of content
HOW I BUILD CONTENT THAT CONVERTS
It's easy to make something look good... it's way harder to make it convert. That's why I don't just create 'fun' videos — I build a strategic UGC approach designed to drive real results. With a background in marketing and social media, I know what makes people stop scrolling — and what actually gets them to act. Every piece I create follows a framework rooted in human psychology and storytelling, so your brand doesn't just get views, it gets sales.
Hook
Problem
Solution
Benefits
CTA
A powerful hook consists of these elements to stop the scroll in less than 3-seconds:
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Visual Hook
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Text Hook
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Audio + Music Hook
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Caption Hook
Make the viewer feel seen by surfacing a real, everyday pain point that your product solves without overly complexifying it.
Show your product in action, solving the problem in a way that feels natural and easy for the viewers. This is where belief starts to build, and where we position your brand as the hero.
Now we reinforce the why & how, including unique features, emotional payoff, or lifestyle shift. I showcase benefits in a way that feels fun, modern, and relatable.
Close strong, and drive real action. Every video ends with a confident but natural call to action so viewers know exactly what to do next (without feeling sold to).
ABOUT ME
I’ve always loved creating and turning ideas into content that people genuinely feel and connect with. That love for storytelling led me to UGC, where I now combine creativity with strategy to create content that feels natural, relatable, and engaging.
Having lived across Asia, New York, the UK, and now Sydney, travel has become a huge part of who I am and has given me a natural curiosity for different people, cultures, and experiences.
With 6+ years of marketing experience specialising in social media, I understand what makes people stop scrolling and, more importantly, what helps brands connect with their audience. I bring that experience into every piece of content I create.
